At GrowthX, we guide you through the journey of turning traffic into conversions and fostering customer retention, ensuring sustained success in the competitive digital landscape.
SEM (Search engine marketing)
Search is a crucial digital media channel for one main reason: high consumer intent. Search is an essential component for any brand. It serves various roles within your channel mix and is often the destination for consumers after exposure to advertising in other channels. Additionally, search provides valuable insights into market behaviour. We specialise in Google Ads and Bing Ads, offering expertise in:
- Google Ads, Bing Ads, Apple Search Ads, Google Shopping
- YouTube Advertising
- Display Advertising
- PPC (Pay per Click) Management
- PPC Audits
- App Installs
SEO (Search engine optimization)
Our meticulous approach to Search Engine Optimization (SEO) is designed to transform your online presence. By implementing our strategies, your website or app can escape obscurity in search results and secure a prime position on page one. This enhanced visibility will not only bring more traffic to your site but also position you ahead of your competitors, where your business truly belongs.
SEO Audit
The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.
Keyword Research
We will uncover your most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.
Competitor Analysis
Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.
Technical Optimisation
SEO audits will often throw up a number of technical issues with a website that is preventing its optimal performance. These could range from page load speeds, 404 errors, duplicate content, improper redirects, or any number of other issues. The technical SEO phase will fix any serious issues is essential before the onsite optimisation work begins.
On Page Optimisation
A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.
Google My Business
A well optimised Google My Business listing is essential for local SEO is if your business needs to attract local customers. We help to tailor your online presence to demonstrate that you are a reputable and credible business, keen to interact with your audience, meet their needs and exceed their expectations.
Content Creation
The development of engaging content that is actually beneficial to your website’s visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.
Link Building & Outreach
Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.
Penalty Recovery
We’ll gain a comprehensive understanding of what resulted in you receiving a penalty which will help us clean up any other issues that could cause you problems in the future. We’ll then take the necessary steps and refinements to help you recover and avoid experiencing any issues in the future.
